The brand name is a statement of intent. 1969 is the symbol of an era characterized by counterculture and revolution in social norms, fashion, music and drugs. It was a turning point in the questioning of many taboos, especially those related to race and sex.
It has taken 24 months of intense creative process with artisans from Scandinavia, France and Italy to launch the first collection of 5 perfumes. Each fragrance is inspired by a different era and culture from Africa, Europe, the United States and Asia. You can trace the footprint of art, music, trends and the culture of each region being all fragrances unisex.